For the launch of the latest Bourjois’ lipstick, GRAZIA teamed up with the brand in order to start a competition among beauty ambassadors and give away one trip to Paris. Through the magazine, readers were invited to send a vlog entitled “Best Lips Tips” with the hashtag #letsplaylips. The 4 lucky finalists have been featured and promoted on Grazia and Bourjois social media channels and the most voted among them won a luxury trip to Paris.