Brand Management

The Milan-based Grazia International team provides full brand and marketing coordination for all the licensing partners, ranging from consulting and supervision of creative development and execution of all communication materials to development and implementation of the local strategy including product positioning, marketing strategy, volume forecasting and product lifecycle management.

Grazia International team is also in charge of knowledge sharing, done both on a monthly basis using our Grazia newsletter, or directly in the field via coordination and support in local countries. We promote constant exchange of ideas, projects and best practises among all Network editions.

We also offer a tailor made marketing research and analysis of the sales potential.

In term of editorial support, our Grazia International Editor-in-Chief and International Art Director offer editorial consulting services during the pre and post-launch phases. The quality level of the magazines is monitored on regular basis.

We provide a FULL BRAND AND MARKETING COORDINATION for all licensing partners.