Win the new Lancôme Hypnôse Star Mascara with Grazia

Grazia Mexico partnered with Lancôme to present their new Hypnôse Star Mascara. A Grazia & Lancome coupon could be found inside July’s 1st issue, accompanied by a shout-out on the cover. The first 50 readers that presented the coupon, won a free mascara and the next 3.000 received a free mini-mascara. A social media campaign supported this great collaboration with a creative hashtag.