Grazia Poland got its record sales in 2015 with its special discount coupons issue. 127.000 copies were sold thanks to the partnership with luxury Twój Styl, run Stylish Shopping – the biggest discount couponing action on Polish market, offering discounts on 400 brands and more than 12.000 shops involved. Prices went down to up to 60% and the initiative was supported by radio and internet advertising campaigns.