Play with Chic-O-Meter

Grazia India created a microsite called Chic-O-Meter where readers could log on using their Facebook account and participate in a quiz to find out their ranking in the Chic-O-Meter scale. Users had to answer a set of 10 questions in less than 60 seconds. Based on the quickness to give correct answers, users won a lipstick shade on a customised image. The response was phenomenal for boosting interactive events on grazia.co.in: the game has been played over 2.300 times, with 6.500 visits, 300.000 fans reached and 2 million prints!