During the London Fashion Week, Grazia UK teamed up with Carnaby Street to create an issue live from behind the scenes to celebrate the birth of ‘see now, buy now’ on the catwalks. Grazia set up its own LFW pop-up space at 56b Carnaby Street and every day from Friday 16 to Tuesday 20 September, among different activities scheduled and all the fashion shows streamed live, Grazia hosted a daily edit of the best shops in Carnaby, in the Fashion Chart Live windows and visitors could browse the looks that Grazia team styled and take away discounts for Carnaby’s coolest stores. Over the course of the week, events were held with some of the biggest names in the business, such as Sam McKnight, one of the most accomplished hair stylist and the famous english fashion model Erin O’Connor, which were live-streamed on the Grazia UK Facebook channel. Beauty masterclasses also took place with recognised brand Benefit and Grazia fashion and news editor Charlie Gowans-Eglinton did an exclusive trend report on the looks featured at the shows and how these can be worked into our own wardrobes.
