Julien MacDonald and Debenhams in Dubai

It’s been a very hot winter in Middle East so far: plenty of things happening with Grazia! Last month, the magazine hosted a special set of activities to promote Debenhams opening inside the Yas Mall and to celebrate the arrival of renowned Welsh designer Julien MacDonalnd in the region!
Promotion was planned on print, social media, and digital platforms and culminated with an exclusive interview by editor-in-chief Alison Tay with MacDonald at Debenhams where 35 readers were invited.
All this was promoted all month on the magazine, also with the launch of an Instagram competition to win a Grazia photoshoot with the brand. Participants should just post a pic of their best look with the hashtag #DressMEjulien. The shoot was immortalized with a backstage video and the winner for the best look will be featured on Grazia and receive a 3,000 aed voucher.