Grazia and Instagram decided to start a project called “GRAZIA x Instagram #InspirationalShopping” in March 2019 and, due to positive feedback, a second round took place in October 2019. More than 20 brands of fashion, beauty, food, jewellery and concept store have been chosen by GRAZIA and offered discounts up to 25% for the entire week. They have been selected on the basis of their independent messages rather than the number of followers, reach or engagement on Instagram because the focus lied in supporting big and small brands that stand for a good cause and want to inspire others. Discount code “GRAZIA2019” was exclusively available on www.grazia-magazin.de and Grazia social media. Moreover, brands were introduced in daily articles on www.grazia-magazin.de and main campaign pushed through Instagram stories and feed postings.