GRAZIA X LEXUS

The Lexus communication project has kicked off with a story on all Grazia platforms where the accent was placed on the affinities between Grazia and Lexus, both bearers of the values of elegance, style, femininity and innovation. Then the Grazia community was invited to experience the car during an exclusive cocktail organized at I Dazi in Milan on Monday 18th February, a big party that opened the Milan Fashion Week. The evening was made unique by an emotional show created with games of light, a performance to surprise the public and evocatively highlight the car’s features. The evening continued with DJ sets and a refined cocktail.