GRAZIA X Facebook – The Live edition

On Monday 13th June, GRAZIA packed their bags and decamped to Facebook HQ for the week to create their very first collective issue, Grazia x Facebook – The Live Edition.
GRAZIA gave readers the special chance to help shape the issue by contributing to features and choosing the cover, watch a live fashion shooting, and much more. Every day GRAZIA hosted a series of Live videos from Facebook HQ, such as a live streaming of the morning news conference, a Brexit debate panel, as well as live-streamed beauty tutorials and a special performance from Craig David. The activities during the week has been a huge success, having grown GRAZIA’s social following by +36.5%, receiving over 866K views across all videos (and still growing), building strong relationships with Facebook and simultaneously launching the GRAZIA Collective initiative.