Lancôme celebrated the new IDÔLE fragrance with an innovative interactive experience for Grazia readers. On September 4th guests were able to undertake a sort of “olfactory journey” among the various floral notes, they can choose their own mantra, a phrase symbol of their dreams, and end with a selfie photobooth. The evening was also attended by the Director of Grazia Silvia Grilli and the influencers who most embody the values of IDÔLE. This project was completed by a special evening on October 9th, a dinner at the Mandarin Oriental Hotel in which 10 women received the “The strength of ideas” award for their courage, talent and commitment in private and public areas. This project has been developed in various phases over a month and echoed on all social media and in the magazine.