Grazia Holland started the hunt for a new It-Girl following the success of the collaboration with Fashion Blogger Negin Mirsalehi! The ‘chosen one’ should be a style icon of course and a true, approachable inspiration for all the readers. The call was launched on Facebook, where candidates could upload their profiles and information. Moren than a hundred girls participated and had to create buzz over their nomination by having friends and family vote for them. The top three contenstants have been featured on the Big Fashion Issue and all the readers can vote for their favourite now.
The winner will be announced on issue 14 of 2015, and will have the chance to curate her own video blog on Grazia.nl and to participate to all most exclusive fashion events in The Netherlands. Grazia’s next It-Girl will also be given a gift card and an exclusive photo shoot on the magazine.