THE “GRAZIA CREATIVE LAB WITH RICCARDO RUINI”

On Monday 25^th at the starred Berton restaurant, the editor of Grazia Silvia Grilli presented a new project called “Grazia Creative Lab with Riccardo Ruini” developed in collaboration with Riccardo Ruini, the creative director of numerous  memorable campaigns for the most prestigious high-end international brands. The project will be the lab for the production of advertising campaigns for fashion and luxury brands and will also involve all the platforms of the Grazia Italy system. In this context, the editor in chief Silvia Grilli moderated a roundtable discussion held about the creative process, the new codes of communication and the role of endorsers, with observations from Carlo Mandelli – general manager of MMondadori Group magazine division -, the chef Andrea Berton, the showgirl Melissa Satta and of course Riccardo Ruini.