FURLA LOVES PARIS WITH GRAZIA

For the opening of the new Furla Boutique in Paris, Grazia France launched a special new digital operation. With the aim of assuring relevance to the event, three digital steps were taken: first of all the presentation on the Grazia website with original fashion contents and the ticket for the evening; second, the invitation to the group “Happy Few”, some days before the opening, to the readers through all the socials who were asked to fill in a form on line to have the chance to win a Furla bag and finally, third step, the Grazia newsletter that updated all the developments in the arranging the event. This operation has been doubtless an occasion for Grazia to re-activate the relationship with its community of readers in Paris.