CELEBRATING GRAZIA’S 100TH ISSUE!

Grazia celebrated the publication of its 100th issue in December. On this occasion readers found an extra-large issue on the newsstands, with lots of extra content and as many as ten celebrities on the cover. The issue was publicised through a massive outdoor advertising campaign in major Chinese cities. On December 21 GRAZIA held a grand party in Shanghai to celebrate the publication of the issue. Many celebrities attended the party. The first part of the event was the final competition for “Who is the best fashion stylist?”. Then there was a light-up celebration for the 100th issue, followed by the 2012 Fashion Awards Ceremony. Pop stars from HK and Shanghai also gave great performances to heat up the party.