Grazia Croatia is the best selling fashion magazine in Croatia and decided to celebrate its success by organizing a charity event in partnership with Westgate, one of Croatia’s most renowned fashion malls.
10 Croatian designers were invited to design their own version of a Christmas tree and were then installed in the Mall until the first week of January.
All the trees were sold at a benefit auction and the proceeds then given to a number of association. The initiative was an incredible success and was supported by an outdoor campaign. The event was also covered on TV.