South Africa

MULTITUDE EVENTS FOR GRAZIA RELAUNCH

For Grazia South Africa relaunch, conceived by the new editor in chief Zanele Kumalo, many events were planned through out one week period in association with Hyde Park Shopping Center. In the magazine, with a “Call to action page” for each event, Grazia invited its readers to be protagonists with the chance to receive fashion advices and style talks from the brands experts and from Grazia fashion team or even just to obtain shopping vouchers. Readers were directly involved on the social platforms with tweets and posts, while Grazia photographers took pictures during the events to be used in the feedback pages. At the end of this event-full week, Grazia organized a huge party with more than 200 celebrities and advertisers, and gave the chance to 10 Grazia readers to take part to this amazing occasion!

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South Africa
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