Pinko partnered with Grazia Italy, France, Uk, Spain and Holland in order to give the opportunity to its readers to discover the accessory of the moment: the Love Bag, customizable in four colours and with first names. The new designs are all one-offs, tailor-made in 5 weeks, and entirely fashioned to match what you want: from the combination of colours for the leather to the hand embroidered lettering.
Different events, in Italy, France, Uk, Spain and Holland, were organized in order to present the Love Bag. They were a huge success, and many influencers such as Tina Leung, Gala Gonzales and others, were present. Readers could attend the events applying through Grazia websites and could also be the winner of a contest and get a customized Love Bag. A special hashtag was created for the launch of this new accessory: #ipinkolove.