Grazia Mexico partnered with Sephora to promote a lot of activities in July. This great collaboration was first promoted on the cover of Grazia Mexico’s July issue and through a social media campaign with a creative hashtag. In addition, different in-store activities were organised: in fact, Grazia’s readers could join a 20-minute personal session teaching them how to clean their beauty bag and know about the best tools and make up. Each private session was hosted by a Sephora expert. At the end of the sessions, the readers received a free Gold Universal Atomizer upon presenting the Grazia & Sephora coupon they found inside the magazine.