GRAZIA SELFIE BOOTH

Last July GRAZIA Korea, in collaboration with Seoul Illustration Fair, the hugest professional exhibition of illustration of South Korea promoted a special marketing operation at COEX exhibition Hall, with a great GRAZIA Selfie Zone, that in four days was exposed to around 66.000 visitors. People could take a selfie in the sponsored area, with graphic projects branded YSL and INFINITY and could upload the image in GRAZIA operation booth. They could finally receive gadgets and brand giveaway for both brands. A precious occasion for GRAZIA to promote itself through a brilliant mix of marketing and graphic design.