“Grazia Roadshow”

 Starting September and up until November, Grazia China kicked off the“Grazia Roadshow” in 4 key cities’ – Shangai, Chengdu, Shenzhen, Hangzhou – premium malls, in order to enhance the brand image.

In Shanghai and Chengdu, the roadshow will be focused on two different themes, one indoor named “Easy Chic Every Week” and one outdoor named “Start your Grazia Fashion Journey”, while in Shenzhen and Hangzhou the theme will be just indoor.

The indoor events will showcase Grazia’s history and global influence along with Grazia China’s milestones and multi-media platforms to all participants. Celebrities were invited for a cocktail during the first day of the roadshow in Shanghai and Chengdu. The outdoor party will feature a Grazia airplane with guests from fashion and beauty world. The initiative will be promoted through Grazia China’s website, Wechat and Webo.