In association with Ster Kinekor, GRAZIA started last July offering to its readers exciting movie nights. The first one was on 6th July. Readers were firstly invited with a partner through a Call to Action page in the magazine to a really exclusive pre-screening of the upcoming movies: among them “Me before you”, “Bad moms” and “The Shallows”. Readers who joined the GRAZIA Film Club previews, had also the chance to receive a copy of the magazine together with a soft drink and popcorn. They were then encouraged to be protagonists on the socials posting images or twitting with hashtags of the evening. A further amusing care to readers was reserving them a dedicated space on a page in the issue with some of the images taken by GRAZIA’s photographer as feedback of the evening