GRAZIA AND SALVATORE FERRAGAMO PARFUMS TOGETHER FOR THE LAUNCH OF THE NEW FRAGRANCE

Grazia and Salvatore Ferragamo Parfums have developed a special multiplatform project to mark the magazine’s 80th anniversary and the launch of the new fragrance Amo Ferragamo.

In addition to an exclusive interview and shooting to English model Suki Waterhouse, testimonial of the new fragrance, and the involvement of well known influencers for the digital part, an elegant dinner has been organized on Women’s day in the magic frame of «Dazi dell’Arco della Pace» in the heart of Milan.

Many guests were present at the event, including CEO of Ferragamo Parfums Luciano Bertinelli, the influencers who were part of the project, among them Kristina Bazan and Marta Lozano, as well as personalities from the world of entertainment.In addition to a dedicated photobooth, there was a mirror room, where guests could write, draw and enjoy taking selfies with also the Grazia cover.