Italy

YOU THE DIGITAL FASHION REVOLUTION

Grazia Italy, edited by Silvia Grilli, and The Blonde Salad, created by the fashion blogger Chiara Ferragni, decided to illustrate for the first time, the fashion democratization that the influencers have brought in the fashion system thanks to the support of the magazines as Grazia, that with its easy chic philosophy opened the door to this new era.For this reason they arranged with the collaboration of Tiffany, as main sponsor, a very successful exhibition in the prestigious modern museum in Milan, La Triennale, open for free to the public from 7th till 13th October, that has been visited by more than 10.000 people.On the 6th October has been organized an exclusive cocktail for the opening of the exhibition, that has been attended by many esteemed guests. Among them: the major of Milan, Giuseppe Sala, Alberta Ferretti, Diego della Valle and of course the influencers involved in the project. The event had a great number of followers on the socials with the images of the protagonists taken in the sparkling atmosphere of the opening.In addition to Tiffany, the sponsors of the event were : Maserati, American Express, Mandarin Oriental Hotel and Ruinart.

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